These Korean Stars Bring a Fresh Spin to Your Favorite Products

From Jung Ho Yeon, K-Pop boy band TXT, to TWICE’s Nayeon, here’s a rundown of the Korean personalities who are the faces of these beauty brands 

Are you a K-Drama lover or a K-Pop stan who can’t get enough of Korean beauty trends? If so, you have stumbled into the right place. As Korean beauty brands continue gaining popularity worldwide, we cannot help but be drawn to the Korean personalities that represent them as ambassadors. From our favorite K-Pop idols to the hottest actors and actresses, these ambassadors not only showcase the latest beauty products, but also embody the essence of Korean beauty through their flawless skin, unique styles, and charming personalities. 

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Ahead, we’ll take a closer look at some of these beauty brands featuring Korean ambassadors that we love.

Jung Ho Yeon

Jung Ho Yeon as Asia first global ambassador for Lancome
Photo Credit: @lancomeofficial (via Instagram)

Alongside a star-studded lineup of Hollywood celebrities like Lupita Nyong’o, Lily Collins, and Zendaya, Jung Ho Yeon was selected as Asia’s first global ambassador for Lancôme—a testament to the brand’s commitment to inclusivity and diversity. Her signature flawless skin and unique features serve as a reminder that beauty comes in all shapes and sizes, and that Asian beauty should be celebrated and embraced just as much as any other.

Lee Jae Wook 

Lee Jae Wook as model for La Mer
Photo Credit: @lamer.korea (via Instagram)

After his breakout performance in the fictional hit series Alchemy of Souls, Lee Jae Wook has become one of the most sought-after talents in the Korean entertainment industry. And now, he’s taking the beauty world by storm as the new model for the prestigious skincare brand La Mer. Indeed, Lee Jae Wook brings a flawless, youthful-looking skin statement to the beauty brand’s image. 

TXT

TXT as ambassadors for Clio 2023
Photo Credit: @clio_official (via Instagram)

As one of the hottest K-Pop groups on the scene, TOMORROW X TOGETHER (TXT) has been making waves in the beauty world. Now taking their influence to the next level as the newest ambassadors for Clio’s 2023 edition, their visuals are at the forefront where each member has expressed their personality while wearing earthy and subtle tones. 

NewJeans’ Hanni

NewJeans Hanni as global brand ambassador for Armani Beauty
Photo Credit: @armanibeauty (via Instagram)

Just last month, K-Pop star Hanni of NewJeans was named the new global brand ambassador for Italian luxury beauty company Armani Beauty. Hanni is the first K-Pop artist to represent the brand, and will work alongside international stars like Cate Blanchett and Tessa Thompson as the faces of Armani Beauty. And with her interest in makeup growing since her debut, the K-Pop idol is excited to learn about and experience more of Armani Beauty’s products. 

TWICE’s Nayeon 

Twice Nayeon as brand ambassador for Givenchy Beauty
Photo Credit: @givenchybeauty (via Instagram)

Prepare to be mesmerized by the stunning visuals of TWICE’s Nayeon, who was recently announced as the new muse for Givenchy Beauty. With her sparkling personality and confident on-stage presence, Nayeon perfectly embodies the direction of the brand. She is set to showcase a range of diverse and charming looks in the makeup and perfume categories, making fans even more excited to see what she’ll bring to the beauty table. 

TWICE’s Jiyho

Twice Jihyo as brand ambassador of Milk Touch
Photo Credit: @milktouch_official (via Instagram)

TWICE’s very own Jihyo is the face of Milk Touch. It is a beauty brand that serves absolute radiance—a perfect description of Jihyo’s flawless features. From the moment you lay eyes on Jihyo’s beautiful concept photo for the brand, you’ll be entranced by her effortless beauty and fierce confidence. And with a subtle touch of sparkles on her eyelids and a dreamy peachy blush undertone on her cheeks, Jihyo undoubtedly embodies the essence of Milk Touch.

SEVENTEEN’s Min Gyu

Seventeen Mingyu as global model for Innisfree
Photo Credit: @innisfreeofficial (via Instagram)

SEVENTEEN’s Min Gyu is the latest K-Pop idol to join the world of beauty endorsements. As the new global model for Innisfree, a well-known Korean skincare and beauty brand, Min Gyu joins the fray with his fresh-looking but mature aura. Carats were fast to support the release of The New Isle collection that dropped on February 28. With Min Gyu as the new face of Innisfree, the brand’s popularity is sure to soar.

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These Korean Stars Bring a Fresh Spin to Your Favorite Products
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