Brands may boldly describe their makeup products as being geared solely at men, but a closer look into the cosmetics industry disproves such claims
A significant change has taken place in the field of men’s grooming, one that dares to challenge the confines of tradition. This movement has ushered in a new era of self-expression, allowing men to embrace their individuality with confidence and grace. One striking beauty trend that has been continuously gaining momentum is the rise of makeup among men.
Even though it’s no longer controversial to say that makeup is also for men, it’s clear that not all guys feel comfortable going out and buying beauty products on their own. Is it because they do not want to put it on or is it because they do not know which items are designed specifically for them? Let’s talk about the unnecessary divisions in cosmetics and shed light on the widespread notion that certain products are exclusively tailored for one specific gender.
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Exposing the past of beauty
The use of cosmetics has been fundamental to human society for a very long time. Numerous civilizations throughout history have used makeup for both its aesthetic and practical purposes. Centuries later, the practice of applying cosmetics became synonymous with femininity. Once regarded as a gender-neutral form of self-expression, one cannot help but ponder what factors are preventing us from embracing this inclusive perspective once again.
Are we really making progress?
When it comes to men doing makeup, it is imperative to question whether we are truly dismantling the confines of stereotypes or if we are merely scratching the surface. Some brands cleverly craft and label their products to cater to the modern man, offering a range of subtle and understated colors that exude a refined elegance rather than a bold statement. It’s fine if some men prefer natural-looking makeup, but what about the guys who want to rock bright colors? They’ll definitely have a tough time finding their way around the world of beauty. The concept of men’s beauty products hinders individual expression by fostering the mistaken perception that certain items or colors are off-limits to males.
Makeup and gender
Let’s cut to the chase: cosmetics are gender-neutral. One thing to keep in mind about discussions about cosmetics is that there is nothing intrinsic to the products that would make them more suitable for one sex over the other. Products like foundation, concealer, and lipstick all have the same goal: to accentuate one’s attributes and allow them to freely express their individuality.
Why cosmetics companies matter
In this era of increased awareness and inclusivity within the beauty industry, it is valid to hold onto the hope that these beauty brands will thoughtfully address these minor yet significant misconceptions. It is only natural, then, for us to anticipate and even demand that various cosmetics companies refrain from categorizing their offerings based on traditional gender labels.
In honor of differences
Let us wrap up this discourse by acknowledging a profound observation: the beauty industry has definitely come a long way in terms of diversity and inclusion. While there are still barriers to overcome, let’s take a second to recognize the remarkable strides these companies have made by catering to a wider range of customers and offering more diverse products. As trite as it may sound, it is essential that we provide a welcoming environment in which people of all identities can feel at ease and free from the confines of traditional gender roles and other socially imposed norms.
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There is No Such Thing as Makeup Products For Men
Source: Insta News Pinoy
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