Why a New and Evolved Beach Dress is All You Need This Summer

Ever wondered what makes the perfect beach attire if you’re not a fan of swimming? Here’s why a beach dress is all you need—modernized for this summer season

You’re transported to a sun-drenched coastline, where you recline on soft sands kissed between your toes. The soft caress of the ocean draft carries with it the salty tang of the sea, and you’ll know you’re about to have that beachy hair look you were looking forward to. Summer: the promise of carefree days ahead. What’s not carefree? Swimming and people asking you to swim. Thankfully, all we need is a beach dress—new and evolved as they may be this season.

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Michael Kors S/S24

It’s the season of sandy shores, sun-kissed days, and the perpetual pursuit of the ideal beach look. On your seaside escapade, one garment stands out as the epitome of coastal chic: the beach dress. With its flowing silhouette, breathable fabrics, and endless array of styles, the dress is a statement of seaside sophistication. Dive into your coastal adventure, and let your beach dress be your fashionable companion—arrestingly modern, casually cool, and perpetually poised for a sandy selfie.

This Spring/Summer 2024 season, there’s a beach dress to suit every taste and body type. Why choose among style, comfort, versatility, and ease of wear when you can have all four? While the term “beach dress” may conjure up images of breezy sundresses, the reality is much broader.

Isabel Marant S/S24
Gabriela Hearst S/S24

Easy Seaside Style

In this coastal paradise, where the rhythm of the waves sets the pace for relaxation, comfort becomes crucial, and the beach dress becomes one of breezy beachside beauty. Crafted from lightweight materials like cotton, linen, or chiffon, these dresses offer a blissful combination of comfort, style, versatility, and ease of wear.

Who says a beach dress has to be a dress? It could be a cover-up, a disguise for your beachy adventures. And a swimsuit? It’s not just for swimming laps; sometimes, it’s for a sun-soaked lounging session. With tattered textures, netted details, and a sprinkle of embellishments, your beach ensemble becomes a work of art, making you shine brighter than a lone grain of sand on the shore.

Fendi S/S24

Sandy Toes Only

Now, let’s address the elephant in the room—or rather, the lack of desire to swim. Not everyone is drawn to the call of the waves, and that’s perfectly fine. For those who prefer to dip their toes in the sand rather than the sea, the summer dress is a godsend.

With its relaxed coverage and breezy silhouette, the beachy look provides the perfect solution for non-swimmers looking to enjoy the beach in comfort and style. No more awkward swimsuit struggles or pesky invitations to take a dip—simply slip into your favorite beach dress, put on those oversized shades, and ignore their persuasions.

Enter the new scene: we’re not stuck with just flowy maxi dresses or kaftans anymore. Evolved silhouettes bring a breath of fresh air to beach fashion. It’s all about creativity without the hassle of too many layers, or any at all, and there’s a good reason for that. You can have something down to the ankle, or up to the thigh; you can have a slit or choose something with a plunging neckline; tassels can hang by the sides or shimmering gemstones that shine against the sun. Think sexy, sleek, but always soft silhouettes that effortlessly make their way onto the beach (sans water, of course).

Ulla Johnson S/S24
Hermès S/S24

Use Beyond the Beach

But, the appeal of the beach dress doesn’t end when you leave the shoreline. One of the greatest joys of the dress is their versatility—they shift from beachwear to casual attire for exploring coastal towns, sipping cocktails at beachside bars, or lounging poolside at a resort.

Because of the constant change in settings, modernizing your beach dress ensemble goes beyond just the dress itself—it’s all about the accessories and shoes too. Ditch the traditional beachy jewelry and opt for bold, modern pieces instead. Think chunky chain necklaces, oversized hoop earrings, or geometric bangles to add a contemporary edge to your look. It’s the Mob Wife made tropical.

Swap out your flip-flops for on-trend slides, and look for sleek designs with metallic accents, interesting textures, or daring colors to elevate your beach look for. Alternatively, embrace the sporty-chic trend with a pair of fashionable sneakers or espadrilles, both for a daytime stroll. Dress it up with sophisticated sandals or, if you’re brave enough, some strappy heels for a sunset soirée. With the right accessories, your dress becomes a staple for all your summer adventures.

Zimmermann S/S24

When the sun sets on another perfect beach day, it’s a momentary time for reflection: on the essential role of the beach dress. With its unbeatable combination of comfort, style, versatility, and ease of wear, the look is a lifestyle for non-swimmers in the summer escapade. For sun-worshippers, sandcastle enthusiasts, or anyone who savors the coastal serenity, immerse yourself in the carefree spirit of summer and let your beach dress be your guide to seaside bliss. Life’s a beach—why not dress the part?


Photos: MICHAEL KORS, ISABEL MARANT, GABRIELA HEARST, FENDI, ULLA JOHNSON, HERMÈS, and ZIMMERMANN (via website and Instagram)
Featured Image: ZIMMERMANN (via Instagram)

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Why a New and Evolved Beach Dress is All You Need This Summer
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