Known for its casual chic pieces, AMI has built a reputation for its understated sophistication, epitomized by its Manila boutique
Parisian fashion brand AMI has finally opened its doors in Manila as it marks its first foray into the Philippine market with an exclusive celebration at its new Rockwell Center location. Renowned for its leisurely cool aesthetic, the clothing line was founded by its creative director Alexandre Mattiussi—and has garnered a cult-like following among style buffs worldwide, making this store a highly anticipated addition for local fans.
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A Home in Manila
The AMI boutique in Rockwell boasts the brand’s revamped store concept, capturing the essence of its Parisian DNA. With its intimate design, the space reflects AMI’s romantic spirit as it delivers a slice of Paris to Filipino shoppers. From the moment you step in, the store feels like a warm invitation to experience the brand’s refined yet accessible style—one that’s known for adopting casual, high fashion.
A Growing Following
AMI, short for “Ami de CÅ“ur” (Friend of Heart), has carved a niche for itself among aficionados for its modern take on French style. With a fanbase that swears by its signature relaxed tailoring, the brand has built a reputation for crafting pieces that exude subtle sophistication. This appeal extends to Filipino consumers, who are drawn to the brand’s laid-back style and its ability to strike between trendy and timeless.
Celebrating with AMI’s Friends
To mark the occasion, AMI gathered an eclectic mix of its loyal followers and content creators for an exclusive event at the store. The guest list included actors Donny Pangilinan and Lovi Poe, photographer BJ Pascual, and content creators Brent Manalo, Angelique Manto, and David Guison.
With its first Manila store now open, AMI’s entrance into the Philippine market is poised to strengthen its connection with Filipino consumers by providing an alternative yet luxurious perspective on everyday style. Whether you’re an avid follower or a curious newcomer, AMI’s new boutique is an ideal destination to discover your own version of Parisian cool.
AMI is located at 8 Rockwell Dr, Makati, Metro Manila
Photos: UNIVERS
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Source: Insta News Pinoy
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