The Backstage Tools and Tech Essentials at the Vivienne Westwood S/S25 Show

Dyson boldly energizes the fashion foot forward alongside Vivienne Westwood with reliable tools for the contemporary woman—whether on the runway or backstage

A woman has always been unstoppable, but the modern one has been more so today. And if she is on the go, it only means reaching for innovations that only give more value to the luxury of her time. This is where Dyson comes in and its tenet of empowering one’s style—whether through music or the hair, as seen on Andreas Kronthaler for Vivienne Westwood Spring-Summer 2025 runway show at the Place de la Republique.

Focusing on the eternal elegance of women’s fashion, this brand new collection from the pioneering British fashion house strode proudly amongst dazzled eyes. Beyond the strong statements made by the collection’s wardrobes, Dyson’s OnTrac headphones shined brightly amidst four distinct catwalk looks. Meanwhile, the Dyson Supersonic r kept every girl’s hair beautiful and fresh for the whole night. Onstage and backstage, the spirit of feminine beauty strutted with the heels of cutting-edge technology.

^{Dyson’s OnTrac Headphones}

^{Dyson Supersonic r Professional Hair Dryer}

Beauty and a Beat

Class and efficiency meet in this powerhouse of a headphone sound system. The 55-hour listening time and noise reduction of up to 40db pair up with a decadent selection of customizable caps and cushions. Premium materials surround the strong hardware to fully realize the modern companion to a fearless woman’s sound trip. Serving as a seamless accessory to the catwalk looks during the fashion show, the headphones showcase how Dyson stuck to its ethos of marrying engineering and fashion with ease.

^{Auditory Technology interlinked with Fashion at a High level}

To the Roots

Harkening back to a kindred aesthetic from the 1980’s, this premium piece of hair-care equipment is inspired by the imagery of Sloane Ranger and Princess Diana. Its visually playful shape and colors stand firmly against the backdrop of modern monotone dullness in the tech-design landscape. The Hyperdymium motor and intelligent Radio Frequency Identification (RFID) sensors automate processes related to airflow and device temperature. All that to say, it retains its core essence of innovation while proudly wearing its design legacy for the world to see. As renowned hair stylist Sam McKnight and key design voice said, “The look is a nod to the 1980s. The back is kept quite natural as we’re doing an inspiration to those years, but we’re doing it in a modern way.”

^{The Adapting Functionality makes the Supersonic r fit for all hairstyles}

A Spirit of Rebellion

The heart of this collaboration bleeds defiance. Might and resolute against the force of stasis, this alliance of technology and fashion becomes a suit of armor for the modern woman.

To Chief Engineer Jack Dyson, passion breeds a certain kind of joy found within cooperation. To him and to Creative Director Andreas Kronthaler, Paris Fashion Week was their soap box to the rest of the world—declaring fervently that you can make women’s fashion as advanced and innovative as any other field of human design.

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Photos: ONTRAC x VIVIENNE WESTWOOD

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The Backstage Tools and Tech Essentials at the Vivienne Westwood S/S25 Show
Source: Insta News Pinoy