Local beauty brand Happy Skin prides itself on reaching its customers with convenience and accessibility through the help of Grab
To celebrate and honor their merchant partners, Grab has started to uphold tradition with the Golden Grab Awards, an annual awards night that recognizes Filipino merchants who have gone above and beyond, presenting them with prestigious trophies. Year after year, Grab’s merchant partners have striven to give excellent service to their customers by ensuring high ratings and upholding operational excellence. One of those recognized is the homegrown Filipino brand Happy Skin, known for marrying skincare and makeup into one product. With the brand’s partnership with GrabMart, they have made purchasing beauty products convenient and accessible, even having them delivered to their customers as fast as they can.
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The Brand
11 years in the game, Happy Skin has reached a loyal following with its easy-to-use and innovative makeup products that are not too heavy on the skin. With products sourced from the beauty capitals of the world like Japan, Korea, and Taiwan, the local brand ensures that their customers are getting world-class quality products accompanied by a tech-driven platform to reach their customers at any time.
“Every Happy Skin product is formulated with skin-loving ingredients that care for your skin even while wearing it,” Operations Manager Jonnaliz Ecalnir shared.
With their Golden Grab accolade, Happy Skin was more than a successful beauty store merchant-partner, but also a thriving local brand that understood the importance of accessible beauty.
“Success for us is actually measured by the impact we create with our customers, our community, and, of course, the team behind it. It’s not just about the numbers, but also about the stories of transformation and satisfaction here from those we serve. And if we continue to innovate while staying to our values, we know we’re on the right path,” Jonna said passionately.
The Award
The Golden Grab Award came as a surprise to Happy Skin. “Medyo humbling experience for us,” the Happy Skin’s operations manager revealed with all honesty. “It’s like a testament to our hard work.” She also shared with MEGA how well-integrated Grab is to their company and that they always include the Grab user whenever there are system changes, such as curating customized orders for the user and offering discounted promos for a more cost-saving experience for the customer.
Aside from these, both Jonnaliz and Operations Admin Manager Reggatta Estrella are delighted with Happy Skin’s journey, describing the award as a moment of pride for both the brand and the supporters—evidence of their exponential growth after 11 years in the industry.
Reggatta Estrella believed that Happy Skin’s commitment to quality, innovation, and customer satisfaction was one of the key factors to their prestigious accolade. This has manifested through the brand’s diverse range of products, meeting the needs of every customer and maintaining their standards of excellence.
Through Grab’s technological advancements such as real-time tracking, personalized recommendations, and their easy and variety of payment methods, they aided Happy Skin’s success which has enhanced the brand’s experience in easy shopping. Safe to say, the Filipino beauty brand built trust and fostered strong relationships with their customers by ensuring instant deliveries, better engagement, and tailored solutions to their customer’s preferences.
The Future
Aside from expanding the brand’s reach by setting up more boutiques and stores, Happy Skin has plans to enhance its digital platform, all while creating better experiences with its e-commerce services. “It’s a good thing that we have a partner like Grab aligned with our values to bring unique, innovative solutions to our customers. Easily accessible lahat!” Jonna shared happily.
“The beauty industry is becoming more inclusive, sustainable, and tech-driven, so we hope to create a more personalized experience for customers at all touchpoints,” the two operations managers shared. From new product innovations, experimental packaging, and out-of-this-world ideas, the industry is also constantly evolving, introducing users to something new almost every month. Despite the competitive market and the need to adapt to these changes, you can count on Happy Skin to never stray from its identity: makeup that cares for your skin.
Photographed by EXCEL PANLAQUE of KLlQ INC.
Featured Image and Additional Photos: HAPPY SKIN (via Instagram)
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Source: Insta News Pinoy
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