Blush Placement 101: How to Apply According to Your Face Shape

Try out these blush placement hacks to see how just one product can change your face shape

Local beauty brands often make headlines with their newest blush collections, adding more color and formula options to the market. This influx of releases only proves one thing: Blush is the ultimate beauty essential, and it’s here to stay. However, this product does more than add life and color to your cheeks. In just a few strokes, blush can be your secret tool for sculpting any face shape you’re after. Here, we’ve listed five different techniques to reshape your look with just one product.

RELATED: Underblushing is the Hack to Hollywood’s Perfectly Flushed Cheeks

Horizontal Blush = Oval Face

The horizontal blush placement means exactly what the name suggests. It entails sweeping your blush horizontally and blending it out from near your ear towards the center of your face. 

Steph Hui blush placement horizontal contour face shape
Beauty influencer Steph Hui shows off a horizontal blush placement that spans to her nose, creating a fresh and balanced look

Achieve this look by trailing the pigment across instead of focusing it on just the center of your face, as you typically would with blush. This technique visually widens and shortens the face for a softer look. If you have an oval face shape, you’re in for a treat! 

Vertical Blush = Round Face

Another way to change your face shape is by following the vertical blush placement. This does the exact opposite of the technique above. Here, apply the blush in a vertical line, blending the pigment from the top of your cheekbones downwards.

@flowrgirlches Replying to @sugarplum as recommended by many of you 🤍 #makeup #grwm #beauty #fyp #makeuptutorial #blush #glowymakeup ♬ original sound – 🎧

Applying your blush vertically creates the illusion of a slimmer and longer face. It defines the height of your cheekbones, creating a more elongated silhouette. This elongating technique is especially useful for those with wider and square face shapes.

Low Blush or “Boyfriend Blush” = Square Face

For those immersed in BeautyTok, you’ve probably come across the low blush placement. This is the technique behind the popular “Boyfriend Blush” trend. First, apply the product on the lower part of your face instead of the high points of your cheeks. Then, softly diffuse the pigment within just that area.

@iampatcortez

Boyfriend blush??

♬ PRIDE. – Kendrick Lamar

A number of Tiktok users flocked to the platform to say that they’ve tried this technique and found that it doesn’t suit them. However, some testimonies have proven that it is worth trying for those with square face shapes, especially those who prefer embracing the fullness of their cheeks over drawing attention away from them.

The Classic Centered Blush = Long or Oblong Face

Achieve the classic blush look by only applying product to the apples of your cheeks. Focusing the pigment here directs more attention to the center of your face.

Christina Nadin blush placement center contour face shape
Instagram model and budding entrepreneur Christina Nadin wearing a sun-kissed flush on the apples of her cheeks

For those with more elongated and angled face shapes, we’re sure this could excite you. Just make sure to concentrate the blush on the center of your face to make it look shorter and more youthful.

Diagonal or Lifted Blush = Heart or Diamond Face

For those with facial structures that have prominent cheekbones and a narrow chin, using the lifted blush placement technique can balance out your proportions.

Influencer Toni Sia sporting a lifted blush placement contour face shape
Influencer Toni Sia sporting a peach blush applied diagonally for a lifted look

This specific method entails applying the product from the high points of your cheekbones and blending upwards towards the temples. This creates the effect of lifted cheekbones, thus a more lifted and defined face.

As it stands, blush might just be your secret weapon to redefine your face shape. Experiment with these techniques to unravel the many ways to up your makeup game.


Featured Image: MEGA ARCHIVES
Photos: STEPH HUI and TONI SIA (via Instagram)

The post Blush Placement 101: How to Apply According to Your Face Shape appeared first on MEGA.



Blush Placement 101: How to Apply According to Your Face Shape
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