Highlighting the brand’s enduring message of #BeYourOwnBOSS, the BOSS Fall/Winter 2024 focuses on making self-determination and personal style a lifelong journey
Taking its powerful #BeYourOwnBOSS message to new heights, the BOSS Fall/Winter 2024 campaign underscores the importance of a lifelong commitment to style and self-determination. This season, the brand emphasizes that finding your voice and becoming your own BOSS is not just a fleeting choice—it’s for life.
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The campaign features an impressive lineup of iconic and emerging talents. British football legend David Beckham makes his debut as a BOSS ambassador, alongside Nigerian singer Burna Boy, South Korean actor and model Lee Jong-Suk, and Italian tennis star Matteo Berrettini, who returns as the face of BOSS Watches, Jewelry, and Eyewear. Brazilian supermodel Gisele Bündchen is back for BOSS Womenswear, with Naomi Campbell joining as a brand ambassador for the season’s licensees.
“It’s great to be a part of this BOSS campaign for Fall/Winter 2024, marking an exciting start to my long-term ambassadorship with BOSS,” said David Beckham, who recently signed a strategic partnership with the brand. This partnership includes capsule and seasonal collections designed and curated by Beckham himself, leveraging his lifelong style expertise. His first collection will debut in Spring/Summer 2025.
In the new campaign, the talents—decked out in the latest styles from the brand—reveal their own guiding principles for navigating life. The Fall/Winter 2024 collection presents a full wardrobe for all occasions as it fits the needs of a modern 24/7 lifestyle. Signature BOSS suiting is constructed with strong, modern silhouettes, presenting a fresh take perfectly suited for the colder months ahead.
Each talent commits their personal guiding rules to paper, a symbolic gesture of lifelong dedication. The campaign’s elevated office setting and corporate visuals, alongside the sharp tailored looks, are an extension of the “CorpCore” theme first seen in the BOSS Fall/Winter 2023 show.
This collection will be showcased globally through an extensive marketing campaign across social media and major cities, inspiring everyone to embrace their style with confidence and commitment—for life.
The Fall/Winter 2024 collection is now available at BOSS stores at Greenbelt 5, Rustan’s Makati, Rustan’s Shangri-la, Shangri-la East Wing, Solaire Resorts & Casino, City of Dreams, Newport Mall, Rustan’s Cebu and Nustar Cebu and at Trunc
Photos: HUGO BOSS PH
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Source: Insta News Pinoy
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