Gucci S/S25: A New Coastal Spin of the 1960s

Sabato De Sarno harnesses the minimalist attraction of the 1960s for Gucci’s Spring/Summer 2025 collection, which combines tailored sophistication, seaside cool, and beachfront motifs

Gucci’s Spring/Summer 2025 collection was like a trip back in time, with a detour through a 1960s beach party where Jackie O meets surfer chic. Sabato de Sarno, Gucci’s creative director since 2023, dove into the archives of the era, resurfacing with its own take on minimalism, but with that unmistakable Gucci character.

RELATED: Fendi S/S25: Kim Jones Makes a 1920s Redux With Reinvented Classics

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The show kicked off with a tribute to the swinging sixties—long coats with sharp, clean lines in wool and leather that looked like something Jackie Kennedy would’ve rocked if she had swapped out Capitol Hill for the Malibu coast. It’s like the First Lady ditching her pillbox hats for bucket bags and surfing prints. If she weren’t busy making history, she’d be sunbathing in Sabato’s newest creations.

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For those who are too busy to be formal but still want to look like they own half the beach, Gucci served up suits that played it cool: pressed sleeves, sharp breaks, and pants that have ankle tabs, basically suggesting it’s business up top and beach vibes down below. 

City Meets the Coastline—And Maybe Stops for a Martini

This collection was all about “encounters”, where the city clashes with the sea like an odd couple sitcom that somehow works. Coastal shirts sported utility pockets, fringe, and embroidered flowers, giving them that new vibe. And if you thought bowling shirts were just for your Tito’s Sunday meet-ups, think again—these came with surfer prints and hibiscus flowers, making them appropriate for catching waves in La Union.

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The designs felt breezy but never lazy—even the polo shirts got a makeover, with intarsia paillettes that sparkled like the ocean under a setting sun. Jackets, meanwhile, had beaded fringe that moved like waves, just in case you didn’t get enough time at the beach.

Gucci’s Got Your Back (and Feet)

Of course, no Gucci runway is complete without their signature accessories, and Sabato didn’t disappoint. The Gucci Horsebit made a return, this time as sculptural pointed-toe boots and loafers. For those who prefer the cool-kid look, the Gucci Cub3d sneaker brought some edge with interlocking G’s in 3D on the soles.

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The bags are padded, pillow-soft, and huggable, with magnetic closures for a fresh approach. whether you’re carrying beach towels or paperwork, Gucci has you covered. The crossbody bags with characteristic snap hooks were similarly versatile—who knew utility could be so sophisticated?

Bamboo Bling and Beach Essentials

Accessories were where the ’60s really took center stage. Bamboo wasn’t just for the handbags anymore. It appeared as bracelets and necklaces too, making sure that even your wrists and necks got in on the retro action. Belts fastened with double-ended snap hooks winked at Gucci’s equestrian past, but made sure you knew they were here for a good time, not just a long time. Sunglasses, oversized and worn backward on models’ heads, added attitude, which is the energy we’re all trying to communicate.

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If Gucci’s Spring/Summer 2025 show proves anything, it’s that minimalism from the 1960s never really went out of style. Sabato de Sarno’s clever mix of clean lines, beachy vibes, and Jackie Kennedy brought a fresh take on luxury fashion, minus the fuss. It’s basic but never dull, classic but with a renegade touch—the kind of collection that makes you want to buy a one-way ticket to the next coastline, preferably with a Gucci bag in tow.


Photos: GUCCI
The post Gucci S/S25: A New Coastal Spin of the 1960s appeared first on MEGA.

Gucci S/S25: A New Coastal Spin of the 1960s
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