Share a Part of You with the World Through Scent
The right fragrance can profoundly impact the wearer, transporting them to a new world with just the right blend of elegance and sophistication. More than just a scent, this year French perfume house Maison Francis Kurkdjian launched the APOM fragrance for anyone wishing to share their essence with the world.
“APOM stands for ‘A Part of Me.’ It represents not just a part of myself that I leave with others, but the idea that perfume embodies a part of yourself you share with them,” says Francis Kurkdjian.
Maison Francis Kurkdjian APOM Campaign Video
Scent As Personal Signature
Scents can be much more than mere fragrances; they come alive on the skin, thriving in the warmth of living flesh. Skin is what brings my fragrances to life. APOM is a testament to the perfumer’s creative freedom and the concept of leaving a “sillage”—the part of yourself that you leave behind.
Since 2009, Francis Kurkdjian has been dedicated to crafting fragrances designed like a sophisticated wardrobe for both women and men, paying tribute to his modern vision of the art of wearing perfume. APOM is a reflection of this legacy, allowing wearers to share a part of themselves with others.
Francis Kurkdjian infuses APOM with a contemporary vibe, featuring bright notes of addictive orange blossom that exude a sweet floral heart. This is followed by lavender, which blends seamlessly with the orange blossom, enveloped by warm and delicate vanilla notes. The fragrance lingers beautifully, enhanced by ylang-ylang and rounded off with comforting white musk—sharing the scent is like sharing a part of yourself.
Reimagined Fragrance
“I have the freedom to revisit my own legacy. With the APOM, I blended the sunny sensuality of femininity with the elegant addictiveness of masculinity,” says Francis Kurkdjian.
The APOM creates a timeless and contemporary scent fit for all genders. It is a signature fragrance that harmonizes with the natural scent of the skin.
With APOM, Maison Francis Kurkdjian reimagines contemporary fragrance. It’s not just an olfactory journey; it encapsulates your entire being in a single bottle, allowing you to share a part of yourself with others.
Discover a new part of yourself through this emblematic fragrance. The new APOM is available starting September 2, 2024, at Maison Francis Kurkdjian’s licensed retail outlets and online boutique.
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Source: Insta News Pinoy
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